You may not like to hear this, but as of today, video marketing is one of the most important and effective marketing tool. Practically all of the online media platforms have some form of a video feature. According to a survey by Joe Rinaldi, 82% of people watch video content on Twitter and there is a higher click through rate of 13% by merely mentioning the word ‘video’ in an EDM campaign. With respect to conversion, a video can increase landing page conversions by 80% or more. Hence, video marketing is highly effective in boosting brand awareness, generating leads, increasing sales and connecting with your audience.
Marketing has taken several turns in its approach from time to time. From traditional marketing (print ads, business cards, billboards,etc) to multi channel marketing (using indirect and direct promotion distribution channels to attract customers), now comes Omnichannel Marketing. Omni is a Latin word which means all, every, the whole, of every kind’that emphasizes the importance of seeking to reach and interact with customers across touch points in all channels. Consumers can now engage with a firm in a physical store, on an online website or mobile app, through a catalog, or through social media. They can access products and services by calling a company on the phone, by using an app on their mobile smartphone, or with a tablet, a laptop, or a desktop computer. Each piece of the consumer’s experience should be consistent and complementary. The image below shows how a potential customer is exposed through Omnichannel Marketing.
Voice search is no longer a predicted trend. With Google Assistant, Alexa and Siri,voice search is an ongoing trend. Yes, it is happening now! It is predicted that by 2020, half of the voice searches (50%) will be voice searches. Many companies are still not aware of this growing booming opportunity to gain a competitive advantage. If you are wondering ways to get ahead of your competitors, there are many ways of optimising your content for voice search, and one of them is ensuring that your content answers questions such as who, what, why, where and when. And this is why voice search will dominate SEO by 2020. Hello? Is it Siri you’re looking for?
In 2019, Personalisation has numerous benefits like increased brand loyalty, more revenue, better customer experiences and brand consistency. In fact, 96% of marketers believe that personalisation advances customer relationships. If you want to stand out in 2019, you need to personalise your marketing – and that means personalised content, products, emails and more. Netflix and Amazon Prime are already leveraging the power of personalisation.
In fact, a study by Wyzowl found that 81% of consumers have decided to buy products or services after watching videos about them. Since its launch in August of 2016, the popularity of Instagram Stories has spread like wildfire.As of January 2019, this fun feature on Instagram has more than 500 million monthly active users. In a survey by Activate, 91% of marketers reported that Instagram is their favourite platform for posting influencer-generated content. Instagram’s new feature, IGTV, provides content creators with yet another opportunity to engage their audiences. Therefore, a good way to channel your influencer marketing is to use a platform which is most preferred by your target audience. Building strong relationships with influencers is as important as nurturing your customers.
Final thoughts? Keep an eye on Google Analytics and begin incorporating these marketing techniques now to get ahead of the curve and be on top of the trends!